Last fall, GE announced plans to split into three independent, publicly traded companies to focus more on verticals such as  health, energy and aviation. Today the company unveiled their names.

Invoking its 130 years of innovation, all three companies – each a leader in its field – will retain the familiar GE suffix and the famous Monogram logo, which dates back to Thomas Edison. But their new names also reflect a fresh start.

GE's healthcare business will become GE HealthCare, while GE's current portfolio of energy businesses, which includes renewables, energy, digital and energy financial services, will come together under the brand GE Verona. GE Aerospace will be the name of GE's aviation business.

H.Lawrence Culp Jr., chairman and chief executive officer of GE and CEO of GE Aerospace, said: “Today marks a key milestone in GE's plan to become three independent, laser-focused companies. Leveraging GE's multi-billion dollar global brand gives us a competitive edge in our end markets, enabling these companies to win in the future. Built on a foundation of leanness and innovation, these brands will advance our mission to build a world that works and provide our customers with an important reminder of the strengths they value at GE.".

The company operates in 170 global markets and has a brand value of nearly $20 billion.

There is a good reason GE wants to make these 3 divisions independent. GE Healthcare Technology Helps Physicians Perform More Than 2 Billion Exams A Year; its energy systems generate a third of the world's electricity; Every two seconds, somewhere in the world, an aircraft powered by engineering from GE and its partners takes off.

GE HealthCare it will be the first to leave the GE fold, in early 2023. It will focus on “precision health” to improve patient outcomes and address patient and clinical challenges. Based on over 100 years of innovation, the GE HealthCare name and monogram “will serve as an enduring badge of quality, safety, trust and innovation”, GE said in a press release. GE HealthCare's color will be “purple compassion,” to “reflect more humanity and warmth and achieve greater distinction,” GE said.

In early 2024, GE plans to disclose its portfolio of energy businesses as GE Verona. This energy portfolio, which includes gas turbines, onshore and offshore wind turbines, grid technology and software, is already helping customers around the world to decarbonise and grid more reliable, affordable and sustainable electricity. GE explained that the new name is a “combination of 'ver', derived from 'green' and 'verdant', for the greens and blues of the Earth, and 'nova', from the Latin 'novus' or 'new', reflecting an innovative new era of low-carbon energy that GE Vernova will help deliver. These attributes are also reflected in the new color of the GE Vernova 'evergreen' brand”.

Following the planned splits, GE will focus on aviation. GE stated that the company name, GE Aerospace, defines “a confident vision to compete and progress in aerospace and defense for future generations”. The GE monogram, new name and new “atmosphere blue” brand color – representing the upper limits of the atmosphere – maintain the brand's strong positioning in the aviation industry.

Following the planned separations, GE Aerospace will also own the GE brand and provide long-term licenses to the other companies.

Linda Boff, chief marketing officer at GE, said that through "thousands of conversations" with customers and other stakeholders, “It became clear that the GE name and our XNUMX-year-old Monogram represent a legacy of innovation, a symbol of trust for global customers, a pride for our team, and a talent magnet for future leaders”.

Boff said: “We are proud that these future companies will be able to build on GE's DNA of innovation”.